Marketing Email Guide

Interested in Sending mass emails? Here is a guide for a plain-text email as well as a branded templates

Jami Ribeiro avatar
Written by Jami Ribeiro
Updated over a week ago

How many can I send?

Each Dealership has 5000 marketing emails a month for FREE. You want to pay attention to your Estimated remaining credit, that will determine how many you can send out. When credits reach 0, you will no longer be able to send a campaign.

Contact support@autoraptor.com for more information about increasing your credit limit.

Step 1: Prepare and Publish a branded template on the back end Admin Settings.

Only Admins can create branded templates.

Note: Managers & Sales Reps (non-admins) You can compose your own message or send a branded template that your admin has made - see step 4.

You will see a new button "Add Marketing template" that contains the new email editor tool.

Suggestion: label your template: (marketing) "template name" it will be easier to find

We have added some "sample" templates-you just need to plug in the information specific to your dealership. When using the new editor, you can easily see which templates are Marketing emails by the color of the icon.

Here is one of the templates you can work off of to plug in your dealership info.

The editor allows you to:

*Drag and drop photos

*Add text

*Add videos

*Add social media buttons and more

Next, Preview your template and Send yourself a test email

Note: When your template is finished, slide the toggle button to Published. This will ensure your users do not send unfinished templates.

Cloning: If you would like to make a copy of a template you already created and just want to change a few things, simply click clone next to your original template.

Step 2: Filter your list: Go to the Up Sheets tab

You can use ANY filter you want, but your goal is to gather a targeted list of customers

For example: use the vehicle filter to send to customers interested in a specific vehicle.

Next: Click on Marketing Emails

Why is your whole up sheet list not there after you click on the Marketing tab?

We have faded out the up sheet with a note, you can see exactly why someone is not part of your campaign list, reasons like opted out, bounced (email was bad), or the up sheet has no email could be why.

Step 3: Click Compose Mail, you will also see the number of emails you can send to and those numbers will change based on your filters.

Step 4: Select an already made template or Create your own message

Select a Template in the drop down

  • Your published templates will be at the top of the list-these are templates finished by your Admin and safe to send out. Look for the label: (marketing)

  • Published templates can not be edited

  • You may also select non-marketing templates from your template library in this drop down

Create Your Own Message

  • If you would like to create your own message, simply use the email editor

  • Signature will be added to the email when it is sent out from the user the up sheet is assigned to.

  • Always, always proof read your work before sending

When you are ready to Send: Simply click the Send button and confirm.

How do I know that my campaign was sent?

You will see a note in the activity and the email will be added to the up sheet. Please note, it may take a few minutes for your campaign to show!

How do I know if they responded?

When the customer responds, you will receive an email notification in your globe and the message will be logged in the up sheet.

Review Email Performance Report

This is where you can see the stats on the performance of your target email

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