A2P 10DLC messaging is the latest offering from mobile carriers to help support the growing ecosystem of businesses texting their customers while protecting end-users from unwanted messages. It centers on increased consumer trust and provides customers with increased messaging deliverability and throughput for being trustworthy and compliant.

We are reaching out to give you advance notice that the usage fees for texting are increasing due to a new messaging ecosystem being imposed by the mobile carriers (i.e. AT&T, AutoRaptor is taking all of the necessary steps to adhere to the new registration process and remain compliant. We will ensure our dealers can continue to conduct their business using a text messaging service that is reliable and trustworthyVerizon, TMobile, etc).

WHY IS THIS HAPPENING?

The main purpose is to protect Consumers from Unwanted Messages. Texting over local landline phone numbers (10DLC) has grown increasingly popular over the past few years, mobile carriers want to make sure it stays that way – a channel customers can trust, that’s free of spam and unsolicited communications. 

To accomplish that goal, mobile carriers have together adopted a set of standards and registration processes to better understand who is using 10DLC for A2P and what they’re sending across the network.

WHAT IS THIS ECOSYSTEM YOU ARE REFERRING TO?

Well it’s got a crazy acronym, it’s A2P 10DLC, and it refers to a system that allows businesses to send Application-to-Person (A2P) type messaging via standard 10-digit long code (10DLC) phone numbers. All platforms that facilitate texting from a business to a consumer using 10DLC are considered A2P traffic and must join the Campaign Registry, which is a reputation authority for business messaging on 10DLC.

The Campaign Registry provides visibility into the messaging source and content, allowing mobile carriers to have more control over the messages that businesses send to THEIR customers (which is basically everyone) and it also allows them to collect fees on the messages.

A2P 10DLC message throughput (messages per second) will now be determined based on a Trust Score and Use Case (“Campaign”) type. Currently, if businesses do not follow through with the registration process and do not adhere to the standards, they will experience lower message deliverability and higher fees.

ARE THERE ANY BENEFITS FOR MY BUSINESS?

Yes, this new text messaging ecosystem is specially designed and sanctioned for business messaging. It offers simplicity, stability, delivery reliability, and security to businesses and their audiences. Carriers’ offerings provide better delivery quality and lower filtering risk than long code SMS of the past, using the same phone numbers.

WHAT ARE THE FEES?

The carrier surcharge fee is now an industry standard. The cost is determined by the carrier's set cost. The carrier surcharge helps Carriers monitor and protect customers from SPAM messages. The fee also goes to keep creating a more stable SMS and MMS network as the technology improves.

The carrier fee charge is managed by The Campaign Register (TCR). TCR works as the database to verify an SMS or MMS user is not sending messages that are considered spam.