The Data on this report shows the number of sold Up Sheets out of the ones created by that specific source in that timeline. The percentage includes the closing percentage. You can also select the arrow to drop down and see the more specific sources such as referral or internet.

Once the window is open, you can click on the number under "sold" or "Up Sheet" to see those specific Up Sheets.
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In the left corner you are able to edit the date range and the chart will update for that timeline.